How To Make Money Blogging
Most people are vaguely aware that bloggers write about stuff, and some of the lucky ones can make money while they do it. But how this happens is more of a carefully guarded secret. Come with us now, as we describe how you can monetize your blog and what to pay attention to when building up your readership.
Blogging Tips: Getting Started
First of all, if you are only setting up your blog to make money, then you may come across problems. That is because to writing engagingly on a subject you need to have more than a passing interest it.
Having engaging content is essential to running a successful blog. That means you need to make sure that you choose to blog about something that you are very knowledgeable about. Or, that you don’t mind diving into, to do plenty of research on.
Before You Start Blogging
A good activity to do before you even start to blog is to write down your five favourite topics of interest. Then compare then to each other. Which one are your most interested in? That is the one you should pick to blog about.
Your Targeted Audience
However, just being knowledgeable and passionate does not guarantee you an instant readership. In fact, it can take some time to build up a decent amount of followers and people that check your blog regularly.
One way to increase your readership is to offer frequent, new content that is relevant to people’s lives. Another is to run competitions where you give away products. This can significantly increase the amount of shares you get across social media. Which also plays a large part in building your audience base.
Picking A Niche
New bloggers can sometimes get hooked on a single specialised idea and base their entire blog around that. This can work well in the beginning. But it’s also important to leave yourself enough room to manoeuvre. Just in case you become bored with the subject, or your life changes in an unexpected way.
A good example of this is A Sprinkle of Glitter. Her personal circumstances have changed. When she started blogging, she was married, and she mostly blogged about home decor. Now she is single and wants to include information on dating and relationships.
Your Social Media Presence
Remember the more people that you can reach through your writing the better hits you will get on your blog. So don’t put all your internet eggs in one basket, so to speak.
If you don’t like the idea of address more than one topic on a single blog, then you can create linked blogs and discuss an issue on each of them.
Don’t forget either, that there are so many blogs out there; you will need a Unique Selling Point (USP) to make yours different. New bloggers often think of the topic they will blog about as being their USP, but in fact, it can be anything.
Create Great Images
Some successful blogging USP’s that we have seen include a great image and visuals. While others are that they have a humorous take on life. Ones that are particularly good manage to convey their personal perspective on whatever they are talking about.
As previously mentioned, it’s not just the words that are important but also the images and visuals that you display on your blog. At the most basic level, the images that you choose should illustrate what you are talking about in each post.
At a more advanced level, there should be some visual cohesion to your blog. Images should be of a similar style. You should also try to get a logo or banner completed professionally to add to the overall look for your work.
While blogging is often thought of as a solitary activity, it is the power of the internet to connect people that give it it’s real power. If people can’t find your blog, then it’s not going to be much use. That’s why something else that you can do to increase the number of views is to join a network.
These are a collection of bloggers that are endorsed for writing about certain subjects like parenting or beauty. This then puts you in a recognised group of your peers, so people can know to trust your opinions on things.
It is also a good idea to guest blog and allow people to guest write for you on your site. Then their readership will be exposed to your work.
Many will realise that they are interested in what you have to say. Gaining you more followers and creating a buzz across social media.
Once you have built up a following, you will have more sway with advertising companies. Remember they are trying to reach as many people as possible with the advertisements.
There are several ways of adding advertising to your blog, all of which you get something in return for. The first is to allow banners and pop-ups. However, almost 50% of people now use AdBlocks when surfing the internet. So make sure that you use ads like these from Advertise World, that are blocker immune.
Then you have product placements. This is when you are paid by the advertiser to mention or link back to their product. Some will ask you to write your own work. Others will provide white label materials. Which makes it easy as all you need to do is add them to the correct category.
Reviews And Sponsored Posts
Lastly, some companies have a more direct approach. They will send you free products and then ask you to use them, and write about your experience.This works well for both parties as they get coverage, while you get stuff without paying for it.
Whichever method you choose it’s important to have a section disclosing that you are sometimes paid for advertising. This helps you to maintain your integrity as a blogger.
Blogger Meet Ups
Something else that is linked to advertising is the blogger meet ups. These are events that are now organised by some companies. These are where bloggers are treated to a day out, on the company’s books.
Bloggers are often given food and drink and other perks like nail bars. They are also exposed to the company’s new products and often are given samples to take away and write about.
Again these events work well because the blogger is rewarded for their time, and the company is ensuring good coverage of their products.
There are many ways to make money blogging and enjoy doing it. I hope this helps you get started in your own blogging adventure!