Social Media Engagement For Blogging
I have been at this blogging thing for almost a year. This doesn’t make me an expert in blogging or Social Media and the truth is it’s impossible to be one because it is ever-changing. Just when you think you have it all figured out, five new things pop up.
In preparing for Blogging I thought I did all the right things. I built my blog in such a way that it would look established and finished when I started. Filled it with content and added all the bells and whistles. I took courses in Social Media Marketing. I studied Affiliate Marketing and built my accounts.
I started sharing my posts in Social Media and zip, nothing. It turns out I was a baby learning to take my first steps. I did more research which led to Facebook Groups and everything started to change but it wasn’t what I credit specifically to any success I found. The answer is Engagement!
I can only tell you my experience and what I have come to know about Social Media, is it is about building relationships. I see many bloggers making the mistake of thinking because you write something monumental, boom, everyone is going to read it.
There are thousands of blogs out there. You have to engage with others. You have to help others. You have to befriend others. Does this mean making every blogger your friend? No, absolutely not. The truth is for every ten you help or share, maybe one or two actually become a contact. Just because you share someone else doesn’t mean they have to or will share yours. Here are a few tips on what has worked for me.
Join groups. Join different kinds of groups. There are large groups and small groups , many will serve you in different ways. Large groups are great for posting your content. Small groups are great for finding support and friendship.
Participate in threads and conversations. Threads kind of guarantee you will get shares or comments. Complement group leaders, it takes alot of work and time running a group. It is very appreciated and puts you in their sights. Here is a post with a great list of Facebook Groups.
So not a big Twitter fan. That being said, replying to others tweets and retweeting is a great way to make friends there. Link parties and chats are also a good way to connect. Recognize new and active followers.
Engagement on Pinterest is a little more difficult. I find it to be the least social. Like others and repin others pins for sure. Follow people. Start a group board.
I have only recently started with Flipboard and Stumbled Upon. They are social somewhat and basically, the same principles apply. Sharing, following, and commenting on others makes them want to do the same for you.
To find a small group of bloggers to connect with is nice. It’s good for creating ideas and helping each other. I started out with one and over time that changed and that will happen.
Help people without the expectation of getting something in return
Get to know bloggers from other niches. This pretty much goes against advice I see from others. I make blogging friends in every niche and have found by doing this they will help you with sharing. It will create a bigger audience.
Keep your friendships in perspective. Don’t take things personal. Make friends with bloggers who know more than you.
In conclusion, keep in mind that blogging is a really big pond and we are all little fish trying to make it upstream.